don't call me amazon

• wwf

The "Amazon of Europe" is considered an example of preservation and good care. Its Brazilian sister? Not that much. Which means that associating a highly preserved region with a region that is being destroyed is not currently a compliment. 

With that in mind, WWF Hungary created a campaign to raises funds to help the recovery of the Amazon Forest and, thus, one day, recover the pride of being called “The Amazon of Europe” again.

Role: creative copywriter.

At White Rabbit Budapest.