no bread

• bauducco

Everyone talks about the filling. Nobody talks about what holds it together. We took the bread out of the world's most iconic sandwiches and let the empty space do the talking. No bun, no burger. No roll, no hot dog. Just a bold reminder that without bread, a sandwich is just a pile of ingredients. An OOH campaign that puts the unsung hero of every sandwich back at the center of the table.

Role: associate creative director.

At: Ampfy, 2026.