zero drama

• Dr. oetker

Sugar-free sweets are often seen as bland, almost like a sacrifice, turning the act of eating into a small drama. To show that it’s possible to enjoy genuinely delicious, guilt-free treats, leaving the drama only to the screen, we came up with the “Zero Drama” concept and created two films that draw on the visual and narrative language of K-dramas and Brazilian primetime soap, our “novelas”.

Role: associate creative director.

At: Ampfy, 2026.